Borders filmed a one-hour Borders Book Club discussion with Collins, three adults (including a librarian) and six teenagers. On release day, the

talk will go up on Borders’ Web site and play in the 90 (out of 513) Borders stores with TVs. Borders has filmed such discussions with just three other YA authors: Stephenie Meyer for Eclipse, Sarah Dessen for Along for the Ride and Christopher Paolini for Brisingr. With Scholastic’s permission, Borders also created a mockingjay pin, which it plans to sell for 50% off its $6.99 retail price with the purchase of Catching Fire. Finally, on September 1, Borders will highlight Catching Fire in its weekly email blast to all 34 million Borders customer loyalty program members. “The storyline to this is just so catching,” said Liz Marotte, Borders’ YA buyer. “Forty-year-old men can enjoy it as much as 16-year-old girls.”    Read more here.

Borders will offer this mockingjay lapel pin for 50% off the retail price of $6.99, with a book purchase.